Apple is set to launch its first augmented reality (AR) and virtual reality (VR) headset called Apple Vision Pro Price in India on February 2, 2024. The headset marks Apple’s entry into the mixed reality space, competing with devices like Meta Quest Pro. While the pricing in the US is set at $3499, what can customers in India expect to pay for Apple’s flagship mixed reality device? Let’s take a look at the expected pricing, features, and value proposition of Apple Vision Pro for the Indian market.
Apple Vision Pro Introduction
The global launch price of the Apple Vision Pro is $3499 in the United States. Converted directly, this amounts to approximately ₹2.91 lakh in India. However, tech products are usually priced slightly higher in India owing to customs duties and other taxes.
We expect the Apple Vision Pro price in India to be in the range of ₹2.88 lakh to ₹3.2 lakh. This price segment puts it in competition with premium VR headsets like Meta Quest Pro which is priced at ₹1.5 lakh in India.
Value Proposition and Features
The product promises powerful capabilities and a versatile user experience that helps justify its premium pricing. Here are some of the key features and value propositions of the headset:
- Powerful Processing: The Vision Pro is rumored to use Apple’s latest M2 processor, offering laptop-level performance. This enables advanced graphics, visuals, and experiences.
- Dual 4K OLED Displays: Visuals are critical for immersive AR/VR. The Vision Pro is expected to use dual 4K OLED displays with advanced optics, providing stunning visual fidelity.
- Spatial Audio: Apple’s expertise in audio will likely result in an amazing sound experience on the Vision Pro using their spatial audio tech.
- Hand Tracking: Advanced sensors will allow precision tracking of the user’s hands, enabling natural interaction in AR/VR environments.
- Face Tracking: The headset can precisely track facial expressions and map them onto avatars in real-time for lifelike interactions in the metaverse.
- AR Capabilities: The lidar sensor, cameras, and onboard compute will enable seamless blending of virtual objects into the real world for immersive augmented reality.
- App Ecosystem: The Vision Pro will benefit from the extensive library of AR apps on iOS and provide tools for developers to build more AR experiences.
Considering these promising capabilities, the Vision Pro provides good value for professionals and developers despite its high cost. The pricing is comparable to other premium AR/VR headsets in the market today.
Specifications
| Specs/Features | Apple Vision Pro | Meta Quest Pro |
| Processor | Apple M2 chip | Snapdragon XR2+ |
| Display Resolution | Dual 4K OLED displays | 1800 x 1920 per eye |
| Refresh Rate | 120Hz | 90Hz |
| RAM | Unknown | 12GB |
| Storage | Unknown | 256GB |
| Tracking | Lidar, cameras, sensors | Cameras, sensors |
| AR capabilities | Advanced hand/face/eye tracking | Hand/face tracking |
| App ecosystem | iOS AR apps | Meta Quest store |
Immersive entertainment takes center stage with the product, featuring the Max App. This innovative platform offers a curated selection of popular movies and series, exclusive original content, beloved family favorites, up-to-the-minute breaking news, and live sports events. The experience is enhanced with certain titles available in high-quality 4K resolution, complemented by Spatial Audio featuring Dolby Atmos technology.
Casey Bloys, Chairman and CEO of HBO and Max Content, highlighted the transformative capabilities of the Max app for Apple Vision Pro users. With the app, fans can immerse themselves in unique environments, such as the Iron Throne Room, providing an unparalleled and immersive experience that transports viewers into the iconic Red Keep.
Bloys further emphasized the attention to detail, noting that the intricate Targaryen-era adornments within the app create an ambiance that allows fans to feel as though they are watching Max programming in Westeros during the height of the Targaryen reign. This commitment to creating a vivid and captivating viewing experience showcases Apple Vision Pro’s dedication to providing a truly immersive entertainment platform for its users.
What a thrilling morning celebrating the launch of Apple Vision Pro at Apple Fifth Avenue! The era of spatial computing has arrived! pic.twitter.com/SORkEO87d6
— Tim Cook (@tim_cook) February 2, 2024
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